McDaniel  <br/><br/>
Contemporary marketing research  
/ Carl McDaniel, Roger Gates. 
 - 4th ed.. 
 - Cincinnati  South-Western College Publishing  1999. 
 - xxxv, 780p.  col ill.  26cm 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0538885076  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>658.83 MCD 1999