Lamb, Charles W  <br/><br/>
Essentials of marketing  
/ Charles W. Lamb, Joseph F. Hair, and Carl McDaniel. 
 - Cincinnati  South-Western College Pub.  1999. 
 - xxvi, 502p  col. ill  28cm 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0538879262 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing--Management
<br/><br/><label>Dewey Class. No.: </label>658.8 LAM 1999