TY - BOOK AU - Muhlbacher AU - Dahringer, Lee AU - Leihs, Helmuth TI - International marketing : a global perspective SN - 1861524560 U1 - 658.848 MUH 1999 PY - 1999/// CY - London PB - International Thomson Business Press KW - Export marketing KW - Management N1 - Includes index ER -