Mowen  <br/><br/>
Consumer behavior  
/ John C. Mowen, Michael Minor. 
 - 5th ed.. 
 - New Jersey  Prentice Hall  1998. 
 - xxi, 696p.  ill. (some col.)  26cm 
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>0137371152  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior<br/>Consumers--United States
<br/><br/><label>Dewey Class. No.: </label>658.8342 MOW 1998