TY  - BOOK
AU  - Mowen 
AU  - Minor, Michael
TI  - Consumer behavior 
SN  - 0137371152 
U1  - 658.8342 MOW 1998 
PY  - 1998///
CY  - New Jersey
PB  - Prentice Hall
KW  - Consumer behavior
KW  - Consumers
KW  - United States
N1  - Includes bibliographical references and indexes
ER  -