Usunier  <br/><br/>
International marketing : a cultural approach  
/ Jean-Claude Usunier. 
 - New York  Prentice Hall  1993. 
 - xiii, 494p.  ill.  24cm 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0131945807 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing--Social aspects<br/>Intercultural communication<br/>International business enterprises--Social aspects
<br/><br/><label>Dewey Class. No.: </label>658.848 USU 1993