TY  - BOOK
AU  - Field, Christopher
TI  - New strategies for marketing information technology 
SN  - 0412615207 
U1  - 338.47004068 NEW 1996 
PY  - 1996///
CY  - London
PB  - Chapman & Hall
KW  - Information services
KW  - Marketing
KW  - Data processing
N1  - Includes bibliographical references and index
ER  -