Best  <br/><br/>
Market-based management : strategies for growing customer value and profitability  
/ Roger J. Best. 
 - 2nd ed.. 
 - Upper Saddle River, New Jersey  Prentice Hall  2000. 
 - xxi, 385p.  ill.  23cm 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0130145467 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management
<br/><br/><label>Dewey Class. No.: </label>658.8 BES 2000