TY  - BOOK
AU  - Best 
TI  - Market-based management : strategies for growing customer value and profitability 
SN  - 0130145467
U1  - 658.8 BES 2000 
PY  - 2000///
CY  - Upper Saddle River, New Jersey
PB  - Prentice Hall
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index
ER  -