McDaniel  <br/><br/>
Marketing research essentials  
/ Carl D. McDaniel, Jr., Roger Gates. 
 - 2nd ed. 
 - Cincinnati  South-Western College Pub.  1998. 
 - xxii, 462p.  ill.  26cm 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0538876697 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>658.83 MCD 1998