Perry  <br/><br/>
Before the brand : creating the unique DNA of an enduring brand identity  
/ Alycia Perry and David Wisnom III. 
 - New York  McGraw-Hill  2003. 
 - xii, 228p.  ill.  21cm 
<br/><br/> Includes index p.219-228 
<br/><br/><label>ISBN: </label>0071393099  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Brand name products<br/>Brand name<br/>Brand name products<br/>Brand name products--Marketing--Management<br/>Trademarks--Design
<br/><br/><label>Dewey Class. No.: </label>658.8 PER 2003