TY  - BOOK
AU  - Perry 
AU  - Wisnom, David
TI  - Before the brand : creating the unique DNA of an enduring brand identity 
SN  - 0071393099 
U1  - 658.8 PER 2003 
PY  - 2003///
CY  - New York
PB  - McGraw-Hill
KW  - Advertising
KW  - Brand name products
KW  - Brand name
KW  - Marketing
KW  - Management
KW  - Trademarks
KW  - Design
N1  - Includes index p.219-228
ER  -