Lovelock  <br/><br/>
Services marketing in Asia : managing people, technology and strategy  
/ Christopher Lovelock, Jochen Wirtz and Hean Tat Keh. 
 - Singapore  Prentice Hall  2002. 
 - xxi, 706p.  ill.  24cm 
<br/><br/> Includes index p.(683) - 706 
<br/><br/><label>ISBN: </label>0130605662  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Professions--Marketing--Asia<br/>Service industries--Marketing--Asia
<br/><br/><label>Dewey Class. No.: </label>380.14500095 LOV 2002