TY  - BOOK
AU  - Lovelock 
AU  - Hean, Tat Keh
AU  - Wirtz, Jochen
TI  - Services marketing in Asia : managing people, technology and strategy 
SN  - 0130605662 
U1  - 380.14500095 LOV 2002 
PY  - 2002///
CY  - Singapore
PB  - Prentice Hall
KW  - Professions
KW  - Asia
KW  - Marketing
KW  - Service industries
N1  - Includes index p.(683) - 706
ER  -