Stone, 1918-  <br/><br/>
Successful direct marketing methods  
/ Bob Stone and Ron Jacobs. 
 - 7th ed.. 
 - New York  McGraw-Hill  2001. 
 - xxviii, 579p.  ill.  25cm 
<br/><br/> Includes index p.563 - 577 
<br/><br/><label>ISBN: </label>0658001450  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Direct marketing
<br/><br/><label>Dewey Class. No.: </label>658.84 STO 2001