TY  - BOOK
AU  - Stone, 1918- 
AU  - Jacobs, Ron
TI  - Successful direct marketing methods 
SN  - 0658001450 
U1  - 658.84 STO 2001 
PY  - 2001///
CY  - New York
PB  - McGraw-Hill
KW  - Direct marketing
N1  - Includes index p.563 - 577
ER  -