Evans  <br/><br/>
Applied consumer behaviour  
/ Martin J. Evans, Luiz Moutinho and W. Fred Van Raaij. 
 - Essex  Person Education Limited  1996. 
 - xix, 382p.  ill.  24cm 
<br/><br/> Includes index p.375 - 382 
<br/><br/><label>ISBN: </label>0201565013  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior<br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>656.8342 EVA 1996