TY  - BOOK
AU  - Evans 
AU  - Moutinho, Luiz
AU  - Raaij, W. Fred Van
TI  - Applied consumer behaviour 
SN  - 0201565013 
U1  - 656.8342 EVA 1996 
PY  - 1996///
CY  - Essex
PB  - Person Education Limited
KW  - Consumer behavior
KW  - Marketing research
N1  - Includes index p.375 - 382
ER  -