TY  - BOOK
AU  - Chin Tiong Tan
AU  - Quelch, John A.
AU  - Siew Meng Leong
AU  - Swee Hoon Ang
TI  - Strategic marketing cases for 21st. century Asia 
SN  - 0130276014 
U1  - 658.80095 STR 2000 
PY  - 2000///
CY  - Singapore
PB  - Prentice Hall
KW  - Marketing
KW  - Case studies
KW  - Asia management
ER  -