Wright  <br/><br/>
The marketing research process  
/ Len Tiu Wright and Margaret Crimp. 
 - 5th ed.. 
 - Essex  Person Education  2000. 
 - xxv, 469p.  ill.  25cm 
<br/><br/> Includes index p.463 - 469 
<br/><br/><label>ISBN: </label>0130117536  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>658.83 WRI 2000