TY  - BOOK
AU  - Wright 
AU  - Crimp, Margeret
TI  - The marketing research process 
SN  - 0130117536 
U1  - 658.83 WRI 2000 
PY  - 2000///
CY  - Essex
PB  - Person Education
KW  - Marketing research
N1  - Includes index p.463 - 469
ER  -