Armstrong  <br/><br/>
Marketing : an introduction  
/ Gary Armstrong, Philip Kotler. 
 - 7th ed.. 
 - Upper Saddle River  Pearson Education  2005. 
 - xxvi, 116p.  ill., col.  28cm 
<br/><br/><label>ISBN: </label>0131424106  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 ARM 2005