TY  - BOOK
AU  - Zagula 
AU  - Tong, Richard
TI  - The marketing playbook : five battle-tested plays for capturing and keeping the lead in any market 
SN  - 1591840384 
U1  - 658.802 ZAG 2004 
PY  - 0000///[year of publication not identified]
KW  - Marketing
KW  - Marketing research
KW  - Strategic planning
N1  - Includes index p.(307) - 313
ER  -