Bird  <br/><br/>
Commonsense direct marketing  
/ Drayton Bird. 
 - 4th ed. 
 - London  Kogan Page  2000. 
 - viii, 386p.  ill.  25cm 
<br/><br/><label>ISBN: </label>0749431210  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Direct marketing
<br/><br/><label>Dewey Class. No.: </label>658.848 BIR 2000