TY  - BOOK
AU  - Assael 
TI  - Consumer behavior : a strategic approach 
SN  - 0618222154 
U1  - 658.8342 ASS 2004 
PY  - 2004///
CY  - Boston
PB  - Houghton Mifflin
KW  - Consumer behavior
KW  - Marketing research
ER  -