Anderson Personal seloling : achieving customer satisfaction and loyalty / Rolph E. Anderson, Alan J. Dubinsky. - Boston Houghton Mifflin 2004. - xxii, 504p. ill. 25cm. + 1 CD-ROM (4 3/4in.) ISBN: 0618260455 Subjects--Topical Terms: Customer relationsSales personnelSelling Dewey Class. No.: 658.85 AND 2004