TY  - BOOK
AU  - Anderson 
AU  - Dubinsky, Alan J.
TI  - Personal seloling : achieving customer satisfaction and loyalty 
SN  - 0618260455 
U1  - 658.85 AND 2004 
PY  - 2004///
CY  - Boston
PB  - Houghton Mifflin
KW  - Customer relations
KW  - Sales personnel
KW  - Selling
ER  -