Basch Customer culture : how fedex and other great companies put the customer first every day / Michael D. Bash. - Upper Saddle River Prentice Hall PTR 2003. - xxv, 274p. ill. 23cm Includes index p.267 - 274 ISBN: 0131303201 Subjects--Topical Terms: Corporate cultureCustomer loyaltyOrganizational effectiveness Dewey Class. No.: 658 BAS 2003