TY  - BOOK
AU  - Basch 
TI  - Customer culture : how fedex and other great companies put the customer first every day 
SN  - 0131303201 
U1  - 658 BAS 2003 
PY  - 2003///
CY  - Upper Saddle River
PB  - Prentice Hall PTR
KW  - Corporate culture
KW  - Customer loyalty
KW  - Organizational effectiveness
N1  - Includes index p.267 - 274
ER  -