Marketing : concepts and strategies  
/ Sally Dibb ... [et al.]. 
 - 5th European ed. 
 - Boston  Houghton Mifflin  2006. 
 - xviii, 878p.  col., ill.  26cm 
<br/><br/> Previous ed.: 2001 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>061853203X  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 MAR 2006