TY  - BOOK
TI  - Marketing : concepts and strategies 
SN  - 061853203X 
U1  - 658.8 MAR 2006 
PY  - 2006///
CY  - Boston
PB  - Houghton Mifflin
KW  - Marketing
N1  - Previous ed.: 2001; Includes bibliographical references and index
ER  -