Jeannet  <br/><br/>
Global marketing strategies  
/ Jean-Pierre Jeannet, H. David Hennessey. 
 - 6th ed.. 
 - Boston  Houghton Mifflin  2004. 
 - xxi, 613p.  ill. (some col.)  24cm 
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>0618310592  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing--Management<br/>Export marketing--Management--Case studies
<br/><br/><label>Dewey Class. No.: </label>658.84 JEA 2004