TY - BOOK AU - Jeannet AU - Hennessey, Hubert D. TI - Global marketing strategies SN - 0618310592 U1 - 658.84 JEA 2004 PY - 2004/// CY - Boston PB - Houghton Mifflin KW - Export marketing KW - Management KW - Case studies N1 - Includes bibliographical references and indexes ER -