Perreault  <br/><br/>
Basic marketing : a global-managerial approach  
/ William D. Perreault, E. Jerome McCarthy. 
 - 15th ed.. 
 - Boston  McGraw-Hill Irwin  2005. 
 - xli, 793p.  col., ill.  28cm + 1 CD-ROM (4 3/4 in.) 
<br/><br/> Includes index p.I1 - I32 
<br/><br/><label>ISBN: </label>007111176X  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management
<br/><br/><label>Dewey Class. No.: </label>658.8 PER 2005