TY  - BOOK
AU  - Chisnall 
TI  - Marketing research 
T2  - The McGraw-Hill marketing series
SN  - 0071125744 
U1  - 658.83 CHI 1992 
PY  - 1992///
CY  - London
PB  - McGraw-Hill Book Company
KW  - Marketing research
N1  - Includes index p.375 - 384
ER  -