TY  - BOOK
AU  - McGivern 
TI  - The practice of market and social research : an introduction 
SN  - 027369510X 
U1  - 001.4 MCG 2005 
PY  - 2005///
CY  - New York
PB  - Financial Times Prentice Hall
KW  - Marketing research
KW  - Methodology
KW  - Social sciences
KW  - Research
N1  - Includes index p.542 - 553
ER  -