Schmidt  <br/><br/>
Marketing research : an international approach  
/ Marcus J. Smidt, Svend Hollensen. 
 - Harlow  Pearson Education Limited  2006. 
 - x, 597p.  ill.  25cm 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0273646354  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>658.83 SCH 2006