TY  - BOOK
AU  - David 
TI  - Strategic management : concepts & cases 
T2  - Pearson International Edition'
SN  - 0132301334 
U1  - 658.4012 DAV 2007 
PY  - 2007///
CY  - Upper Saddle River
PB  - Pearson Education
KW  - Strategic planning
KW  - Case studies
ER  -