Proctor  <br/><br/>
Strategic marketing : an introduction  
/ Tony Proctor. 
 - London  Routledge  2000. 
 - xvii, 318p.  ill.  25cm 
<br/><br/> Includes index p.313 - 318 
<br/><br/><label>ISBN: </label>0415208114  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Decision making<br/>Marketing--Management
<br/><br/><label>Dewey Class. No.: </label>658.802 PRO 2000