TY  - BOOK
AU  - Proctor 
TI  - Strategic marketing : an introduction 
SN  - 0415208114 
U1  - 658.802 PRO 2000 
PY  - 2000///
CY  - London
PB  - Routledge
KW  - Marketing
KW  - Decision making
KW  - Management
N1  - Includes index p.313 - 318
ER  -