TY  - BOOK
AU  - Palmer 
TI  - Principles of services marketing 
SN  - 0077107942 
U1  - 658.502 PAL 2005 
PY  - 2005///
CY  - London
PB  - McGraw-Hill
KW  - Marketing
KW  - Service industries
N1  - Includes index p.553 - 575
ER  -