Arens, William F.  <br/><br/>
Essentials of contemporary advertising  
/ William F. Arens, David H. Schaefer. 
 - New York  McGraw-Hill  2007. 
 - xxviii, 558p  ill. col  28cm 
<br/><br/> Includes index p.529 - 558 
<br/><br/><label>ISBN: </label>0073136662  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659.1 ARE 2007