TY  - BOOK
AU  - Arens, William F. 
AU  - Schaefer, David H.
TI  - Essentials of contemporary advertising 
SN  - 0073136662 
U1  - 659.1 ARE 2007 
PY  - 2007///
CY  - New York
PB  - McGraw-Hill
KW  - Advertising
N1  - Includes index p.529 - 558
ER  -