Futrell  <br/><br/>
ABC's of relationship selling through service  
/ Charles M. Futrell. 
 - 9th ed.. 
 - New York  McGraw-Hill  2007. 
 - xx, 539p.  ill.  26cm + 1 CD-ROM (4 3/4in.) 
 - The McGraw-Hill/Irwin series in marketing .
<br/><br/> Includes index p.533 - 539 
<br/><br/><label>ISBN: </label>007310132X  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Selling
<br/><br/><label>Dewey Class. No.: </label>658.85 FUT 2007