TY  - BOOK
AU  - Futrell 
TI  - ABC's of relationship selling through service 
T2  - The McGraw-Hill/Irwin series in marketing
SN  - 007310132X 
U1  - 658.85 FUT 2007 
PY  - 2007///
CY  - New York
PB  - McGraw-Hill
KW  - Selling
N1  - Includes index p.533 - 539
ER  -