TY  - BOOK
AU  - Zeithaml 
AU  - Bitner, Mary Jo
AU  - Gremler, Dwayne D.
TI  - Services marketing : integrating customer focus across the firm 
SN  - 0072961945 
U1  - 658.8 ZEI 2006 
PY  - 2006///
CY  - Boston
PB  - McGraw-Hill
KW  - Customer services
KW  - Marketing
KW  - Service industries
ER  -