Ulwick, 1957-  <br/><br/>
What customers want : using outcome-driven innovation to create breakthrough products and services  
/ by Anthony Ulwick. 
 - New York  McGraw-Hill  2005. 
 - xxix, 202p.  ill.  23cm 
<br/><br/> Includes index p.1097 - 1114 
<br/><br/><label>ISBN: </label>0071408673  
<br/><br/><label>Subjects--Topical Terms: </label><br/>New Products--Planning<br/>Product management
<br/><br/><label>Dewey Class. No.: </label>658.575 ULW 2005