TY  - BOOK
AU  - Ulwick, 1957- 
TI  - What customers want : using outcome-driven innovation to create breakthrough products and services 
SN  - 0071408673 
U1  - 658.575 ULW 2005 
PY  - 2005///
CY  - New York
PB  - McGraw-Hill
KW  - New Products
KW  - Planning
KW  - Product management
N1  - Includes index p.1097 - 1114
ER  -