Parry Mark Edward  <br/><br/>
Strategic matketing management : a means-end approach  
/ Mark E. Parry. 
 - New York  McGraw-Hill  2002. 
 - ix, 275p.  ill.  23cm 
<br/><br/><label>ISBN: </label>0071450939  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management
<br/><br/><label>Dewey Class. No.: </label>658.8 PAR 2002