TY  - BOOK
AU  - Parry Mark Edward 
TI  - Strategic matketing management : a means-end approach 
SN  - 0071450939 
U1  - 658.8 PAR 2002 
PY  - 2002///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing
KW  - Management
ER  -